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When we bought the Mulebar brand in 2015, we wanted to innovate in the gel market, which was dominated by laboratories and was losing ground because it did not meet the new expectations of practicality and naturalness.
The first observation was the pollution linked to the use of single-use plastic tubes and bags that cannot be resealed and from which a little sticky gel always leaks out even after consumption. Far too many people prefer to throw them on the floor rather than dirty their pockets or bags. We are not even talking about the little break-off tabs that are almost always on the floor because they are so small.
The second was the demand from sportswomen for products that are smaller, less sweet, less pasty to ingest and with more natural ingredients that avoid the stomach aches that are so common during races.
We therefore found THE solutions to meet each of these legitimate expectations :
New flavours such as Coffee, Lemon Ginger or Salted Caramel have become standard on the market.
If all this doesn't convince you that we have created the best gels in the world, try our fruit purees or our energy bars.
Stay tuned! More products will be shown here as they are added.