Mulebar’s story starts in 2002, on the edge of the Andes on the slopes of Acongagua (6962m), the highest point in South America. Alex and Jimmy, two sportmen and adventurers realize during their failed ascent, due to digestive issues related to their diet, that the market was missing truly 100% natural energy bars, efficient and succulent at the same time.
In 2009, Grégoire Dandres, a French sales guy, meets Alex and Jimmy by chance and decides to take Mulebar’s distribution for France. At that time, the sports nutrition market was very quiet, most of the brands belonging to pharmaceutical laboratories, very few are 100% natural and tasting good, the only priority being performance. Mulebar's success was immediate with its breakthrough approach highlighting naturalness, pleasure and taste with truly innovative recipes. Today most of the competition brands highlight naturalness and pleasure, a great recognition for Mulebar more than 10 years later!
2020 marks a black year for Mulebar with the Covid crisis and the stopping of all competitions for very long months, several confinements and the closing of shops around the world. The brand is in great danger. The decision is taken to separate from the team in order to continue the adventure. Grégoire Dandres remains alone on board to try to save the Mule.
March 2021 marks the extraordinary recovery of sales, especially via the internet, with a great success of our eco-refills of gels linked to the #noplastic movement, then the return of competitions and the reopening of shops in France and abroad. Unfortunately, many have decided to skip nutrition or to drastically reduce the offer, that's their choice. Denis missed qualifying for Tokyo but won the French championships, the European championships, the World Cup and finished 5th in the World Championships. His sporting career was relaunched with the Paris 2024 Olympic Games as his new objective.
Mulebar is saved and starts again with a very flexible organisation, new distributors in the United Kingdom, Reunion, the West Indies and very soon in Asia where the brand is very popular.
The story goes on and given the countless expressions of sympathy received during the crisis and the number of new customers acquired in recent months ... the most beautiful pages of the brand are yet to be written.
I will not give up!