Eurobike 2014. Sports nutrition from the East.
Jimmy and I went to
Friedrichshafen last week to share a stand with our German distributors, Paul Lange
Just over the border from Switzerland and on Lake Contance, the whole area is studded with vines, fruit groves and nice looking beer stops.
Eurobike is the biggest bike trade show in the world. Period.
It's blooming huge and many people take 3 or so days to just look round so us being on our stand all day just saw a tiny bit...(the Cube, Fox & Scott stands looked amazing, amongst others).
We were sampling amongst our original MuleBar energy bar flavours our new sports nutrition bar called Eastern Express. Think sweet, salty and savoury with a bit of heat on the finish. Went down a storm.
Nosebag - our twist on the classic trail mix
Salted caramel gel - yes. It tastes as good as it sounds
September 02, 2014