Mule spotlight on top stockist Swinnerton Cycles.

The Swinnertons.

Independent bike shops are a mainstay of the UK cycling industry and with over 2000 of them up and down the country, we thought it time to doff our caps to a top stockist of MuleBar every month.

Kicking off our focus is Stoke on Trent based Swinnerton Cycles.


Mule spotlight on top stockist Swinnerton Cycles.

With the shop coming up for it’s 100th year in its current location (!) the staff have long practiced what they preach by competing & winning at the highest level and establishing a bedrock of community-based cycling in their area.

Having the Peak District to the east of the City, both the Tour Series and the Tour of Britain have passed through Stoke giving a big boost to the shop and to the reputation of the area for road riders.

Mountain bikers are well looked after both in the City shop and in the purpose built Forest Centre close by in Cannock Chase. 

Stocking Giant, Genesis and Trek as well as a massive parts and accessories offering, Swinnerton Cycles well deserves to have been ranked top 10 in the recent Bike Biz poll.

Here’s to another 100 years guys.


  • April 14, 2014
  • Matt Willis
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