Eurobike 2014. Sports nutrition from the East.

MuleBar, natural, tasty, energy bars, savoury energy, energy gels, protein bar, made in the uk, sports nutrition, Eurobike, fairtrade, organic, vegetarian, vegan
Jimmy and I went to Friedrichshafen last week to share a stand with our German distributors, Paul Lange.
Just over the border from Switzerland and on Lake Contance, the whole area is studded with vines, fruit groves and nice looking beer stops.
Eurobike is the biggest bike trade show in the world. Period. 
It's blooming huge and many people take 3 or so days to just look round so us being on our stand all day just saw a tiny bit...(the Cube, Fox & Scott stands looked amazing, amongst others).
MuleBar, natural, tasty, energy bars, savoury energy, energy gels, protein bar, made in the uk, sports nutrition, Eurobike, fairtrade, organic, vegetarian, vegan MuleBar, natural, tasty, energy bars, savoury energy, energy gels, protein bar, made in the uk, sports nutrition, Eurobike, fairtrade, organic, vegetarian, vegan
We were sampling amongst our original MuleBar energy bar flavours our new sports nutrition bar called Eastern Express. Think sweet, salty and savoury with a bit of heat on the finish. Went down a storm.

Nosebag - our twist on the classic trail mix

Salted caramel gel - yes. It tastes as good as it sounds

MuleBar, natural, tasty, energy bars, savoury energy, energy gels, protein bar, made in the uk, sports nutrition, fairtrade, organic, vegetarian, vegan, Eurobike

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  • September 02, 2014
  • Matt Willis
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