MuleBar, natural tasty energy bars, energy gels, protein bar, made in the uk, sports nutrition, fairtrade, organic, crafted classique, sportive, ipswich, coffee, beer

IPSWICH CYCLING WEEKEND TO HOST FINALE OF BRITISH CYCLING ELITE ROAD SERIES AND BRAND NEW 100 MILE SPORTIVE 

Ipswich Cycling Weekend will return to East Anglia’s Waterfront Town this August with two days of top-class cycling events culminating in the final of the British Cycling Elite Road Series 2014.

Across Saturday 30 and Sunday 31 August, the town’s marina will see cyclists take on a brand new sportive challenge, as well as pro teams and riders battle-it-out in the last Grand Prix race of the season. Sky Ride Ipswich also returns, offering cyclists and families the chance to enjoy a day of traffic-free routes. 

For the accomplished cyclist seeking a challenge, the new Crafted Classique offers a choice of a 100km or 100 mile route through the stunning Suffolk countryside. 

The timed sportive begins on the historic Ipswich waterfront on the Saturday, where cyclists can fuel their ride with a complimentary espresso before riding through areas of the Suffolk Coast and Heaths Area of Outstanding National Beauty.

The 100 mile route offers the greatest challenge and will see riders clock up speed through Thorpeness and Aldeburgh onto the Heritage Coast.

Both distances then lead back to the waterfront, where riders can dig into a well-deserved hog roast, washed down with a refreshing Adnams beer once they reach the finish line. 

The route of the Crafted Classique is based on the Ipswich and Coastal Grand Prix that will be ridden by pro teams the following day: the conclusion of the British Cycling Elite Road Series.

The elite race will see national riders and teams take on 200km, also starting and finishing on the waterfront, in the last of their nine grand prix championship for individual and team glory. 

Cycling fans are invited to cheer on the pros as they set off in the morning, and to return to the harbour later in the day to see the victorious cyclist and team crowned. 

Once the pros are on the road, Sky Ride Ipswich takes over, giving cyclists and families the chance to enjoy traffic-free, and usually off-limits, routes through the county town. There will be a whole host of activities to enjoy both on and off the bike for all ages and abilities.

The weekend’s events are supported by Ipswich Borough Council and British Cycling, and are sponsored by digital marketing agency Crafted. Sports nutrition brand, MuleBar, are supplying their natural and tasty range of energy bars, energy gels and protein bars. 

Councillor Alasdair Ross, Deputy Culture & Leisure portfolio-holder for Ipswich Borough Council, and a keen cyclist, said: “This is a great weekend for people of all abilities and all ages. I hope as many cyclists as possible will get out on to two wheels and enjoy these fantastic events - and get fitter in the process.” 

Tom Gillman, Head of Sales and Marketing at Crafted said:  “We are really excited to sponsor the Ipswich Cycling Weekend and the Crafted Classique sportive. We have lots of avid cyclists at Crafted, so the team is looking forward to donning their jerseys and enjoying two days of great cycling events. It’s set to be a fantastic weekend.” 

To find out more about Ipswich Cycling Weekend, or to register for the Crafted Classique sportive or Ipswich Sky Ride visit www.ipswichcyclingweekend.com

MuleBar, natural tasty energy bars, energy gels, protein bar, made in the uk, sports nutrition, fairtrade, organic, crafted classique, sportive, ipswich, coffee, beer
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  • August 11, 2014
  • Matt Willis
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