A long time ago on a mountain far, far away in the Andes we realised there was a fundamental problem with food while exercising strenuously. What was available didn’t taste real and because of that it didn’t taste good and couldn’t be easily digested. This was the birth of Mulebar™.
The Environment
We set the company up as a 1% For The Planet Company, dedicated to donating 1% of sales every year to environmental groups protecting our natural world. Two of our four Mulebars are Fairtrade accredited but watch this space as we are working hard with fruit and other ingredient producers around the world to make all our bars Fairtrade.
The Beginnings
We made the first Mulebars in our own kitchens, mainly at night or in the afternoons skiving off the day job just before a ride. The first bars were pretty tasty or at least all our friends and family said so and that gave us the encouragement to develop them further testing them in extreme endurance races as well as just as daily snacks.
And now...
Over the past 3 years, since coming back from the Andes, prototype after prototype has been made, tried by friends, raced with in South Africa’s Cape Epic 9 day stage race, climbed with in the Alps, wheeled along with in the Etape du Tour and used in many children’s lunch boxes. And, we've just come back from the Trans Scotland mtb race where the bars were about the only thing which kept us going.
A great pinnacle for Mulebar is that Amy Beaton, one of our exceptional Mules, took Mulebar to Everest this May.
Fuel for Adventure Guarantee
We guarantee this will fuel your adventure. Everything we make is 100% natural with no nasty stuff in. We make every effort to use organic or Fairtrade ingredients. We pledge a minimum of 1% of the value of sales to organisations committed to preserving the environment. If you don’t like the bar, or it hasn’t arrived with you in the perfect condition we’ll give you your money back or replace it.
© 2007 Fuel for Adventure Ltd
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